Of course, recruitment agencies are just better at recruiting in general – it’s … Recruitment marketing allows you to engage the entire workforce in talent acquisition. Yes, you read that right. Anyone looking for an example should check out the great community that Lockheed Martin has created for military veterans. Hardly a surprise then that 55% of talent leaders see employer branding as the top investment priority in 2017. We outlined the main reasons why recruitment marketing is such a hot topic in a recent post, but today we wanted to dig into some of the main benefits that your company can expect if they embark on a recruitment marketing strategy? Strategic Alignment. To do this at scale, and do it in a way that is measurable, you need recruitment marketing. Whether it's through events, pipelining, content or talent networks, recruiters have the tools they need to engage the right candidates more effectively. I’ll mention to her that she can consider registering at job posting sites so that she’ll have more places to post the advert and improve the chances of getting in touch with an interested and qualified applicant. Software like Google Analytics (which is free) allows recruiters to track how many job seekers viewed your job listing, what job boards referred them, how long the job seekers stayed, and if they clicked to apply. You get to tell your own story in a way that reaches and engages job seekers you want. A common objection I hear about recruitment marketing is it’s expensive. These cookies do not store any personal information. Treated with respect and courtesy, they will hopefully spread the word about your business. When it comes to talent acquisition, quality always trumps quantity. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Click on the Image to learn more about the online course taught by Recruiting in the Age of Googlization author Ira S Wolfe! Today’s labor markets are divided and segmented. You might even reach out to alumni who attended a school in your area. You want to encourage even poor fit candidates to share a positive experience. Once recruitment marketing programs are set up, and you've started to build a pipeline of candidates that are a good fit for your company, you should expect to see accelerated processes across the board. With metrics like time to hire or time to start key the way that hiring teams get evaluated, it's... 3. There's no guarantee that they'll be back, so you need to do everything you can to convert them while they're there. Setting up a talent network to convert some of these candidates into leads can be a huge win for your organization. It’s good for the brand. Click on the Image. Get your employees to sell candidates on why they should work for you. We analyzed and ranked the talent attraction practices of the Fortune 500, and learned how the world's most successful companies attract and engage the best candidates: what they do more of, what they do better, and what marks them as winners in the talent attraction game. - DELENCO. Recruitment Knowledge. For years, marketing and recruitment were like HR oil and water. This website uses cookies to improve your experience. More traffic indicates people are interested in your business and search engines thrive on giving job seekers what they want. According to research firm Gartner Inc., just under one-quarter of large employers currently track whether or not their hiring process is resulting in good candidates or employees. Besides, many applicant’s might even be customers and you don’t want to disenfranchise them due to a bad job application experience. All this can help you reach people with the right skills, interview them quickly, and get them on your payroll without delay. You need to leverage the right content on your careers page, the right nurture campaigns, the right kind of messaging about your EVP to be successful. It is mandatory to procure user consent prior to running these cookies on your website. These cookies will be stored in your browser only with your consent. With your employment brand taking center stage, you just can’t leave managing your reputation to the marketing. You can also incorporate hiring assessments into your recruiting process to further identify high potentials and screen out high risk candidates. How much of the money that you currently spend on talent attraction is wasted? Targeted searches using networking platforms such as Facebook, LinkedIn and Twitter allow you to select job titles, location, and other demographics to laser focus who sees your job listings and who doesn’t. Recruitment marketing gleans best practices from the world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and applies them to the world of talent acquisition. He typically writes about the future of work and talent transformation. The problem that many organizations are currently facing though, is that the quality candidates that actually visit their website and browse their jobs don't apply. They simply swipe left and delete. Recruitment marketing isn’t just a function of marketing or human resources. Spending money on sponsored copy-and-paste job descriptions and placing job listings on social media without a plan is just throwing dollars down the drain. The relationship between your company and a candidate doesn't start when they "click" apply, it begins the very first time they encounter your business. You also have the option to opt-out of these cookies. This site uses Akismet to reduce spam. In fact, it's reminiscent of the old adage about advertising from John Wanamaker - "Half the money I spend on advertising is wasted; the trouble is, I don't know which half!". More job listing views and more applications boosts your job listing visibility. _. It is a strategy to help attract and acquire the right talent when you need it. Well, here’s another insider tip. Every touchpoint can be customized based on "who" the candidate is, their level of engagement and their relationship with you. That’s just nuts. But opting out of some of these cookies may have an effect on your browsing experience. Copyright © 2020 Webrecruit. Recruitment marketing doesn’t fix poor employee engagement, but it forces you think about it. Because your message is being shared across many platforms, more people will apply when they see an opening. Job- and work-related data is available to recruiters and HR because job seekers share it all the time using social media. Newspaper classified ads are defunct. Either way though, they should be of a sufficiently high quality that your company will benefit from building relationships with them. Learn how your comment data is processed. You also have the option to opt-out of these cookies. But I can hear the groans and feel the angst I’m causing for many of you. Just take a look at the career page on most company websites.
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