The product line length is four product types long and the depth varies with each product type. The product mix width is all the different product lines. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Please check the article on this site on the Marketing strategies of Samsung. Thanks a lot of learning for MBA exam It was case SAMSUNG. Having a wide variety of the products to offer to its customers, pricing plays an important role in the marketing mix of Samsung. Samsung being such a branded product, the retailers are bound to keep Samsung as an alternative or as the primary product for their customers. These dealers may also open exclusive Samsung showrooms. Samsung uses various pricing strategies to target different customer segments basis the different products that they offer. Promotions in the marketing mix of Samsung, What is Job Orientation? The strategy Samsung opted for revolves around the pricing of its different brands and models. sharebabroadnax Samsung September 21, 2018 1 Minute A product mix is the variety of product lines a company has. With such a strategy, Samsung’s brand is on the rise so that both, the pull as well as push strategy is working simultaneously in Samsung. Problems with the products has been negligible. The Modern retail segment includes large retailers like Croma, Hypercity, Vijay sales, Vivek’s and any others who are present in the modern electronic retail chain. ( Log Out / This distributor has a huge investment in Samsung and both, the distributor and the company, go hand in hand for the sale of Samsung’s products. Change ), You are commenting using your Twitter account. For example, Apple’s product mix has phones, laptops, watches, iPods and headphones. You can view this article on top Samsung competitors in each segment. it would be great help if you provide some years sales record of samsung smartphones. In conclusion, Samsung has a lot of products in their product mix. thanks for the article it has been a big help for me to complete my research work . The sales and service dealers handle key accounts for Samsung and are involved in corporate sales. World Top 100 Direct Selling Company 2018, Family First Life Insurance Pyramid Scheme, Most Successful Multi Level Marketing Companies. Similarly in Washing machines – Whirlpool, and in Cameras – Cannon, are the brands which are to be beaten. On the other hand, it gives many offers and discounts to its trade partners to motivate them to sell Samsung above competition. Change ), https://www.slideshare.net/SomakGhosh/distribution-channel-of-samsung, https://smallbusiness.chron.com/product-mix-639.html, https://marketing-insider.eu/product-mix-decisions/. For example – In Mumbai, Samsung has SSK distributors who are distributors for all Samsung products. And with its Smart phones, Samsung has achieved a status symbol for its customers. For example, Apple’s product mix … Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Marketing mix of Ipad - Ipad marketing mix, Marketing mix of Hindustan Unilever - HUL Marketing mix, Marketing mix of Air India - Air India marketing mix, Marketing mix of Coca Cola - Coca cola marketing mix, Marketing mix of Nestle - Nestle marketing mix, Marketing mix of Vodafone - Vodafone marketing mix, Marketing mix of Ebay - Ebay marketing mix, Marketing mix of Gillette - Gillette marketing mix, Marketing mix of State bank of India - SBI marketing mix. Samsung’s television product line, the different product types are 4K Ultra HD, Smart, Curved and LED TVs. The computing products include laptops, tablets, printers and desktops. In several cities, Samsung has a single distributor through whom they distribute throughout a territory. Creating a successful product mix of samsung strategy will grow your brand awareness. The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series. Change ), You are commenting using your Facebook account. The usage of the smart phone it become very important and high utilization until certain users having 2 or 3 smart phone, I suggest that in your future version of Smart phone that user can Insert 2 or 3 SIM Card and of course with the extension of the memory SD Card. These dealers may also open exclusive Samsung showrooms. Otherwise, a company’s marketing mix will be confusing. In fact, it is present in most consumer durable segments in the market. At the same time, Samsung is known for its service and people know that Samsung gives a very fast service for any of its product. March 27, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles. Samsung as a brand hardly uses penetrative pricing because it doesn’t enter late in the market. Sales and service dealers, Modern retail and Distributors. Thus in various categories, Samsung keeps competitive pricing so as to beat the competitor. Meaning and Tips Explained, Career Management: Meaning, Process and Objectives.
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