From MEDIABRIEF.COM, a media partner of the best industry events in the space, including those from FICCI, IAMAI, Promax Asia, CII, ACEF - Global Customer Engagemment Forum, BARC India, The Advertising Club, and others. “We hope it strikes the right chord with the new generation of traders and investors that Espresso wants to become the brand of choice for.”. Even if there is no tangible product benefit to be had, one can still ‘Keep it fresh’ as the brand has shown here. A lot of effort must have gone into making this. Ant Group to launch $35 billion IPO after final nod from China regulator Once we arrived at ‘we care for your success’ as our main reason to be, the resulting ‘Pay When You Profit’ part was a natural outcome. Sharekhan said Espresso will be a separate company. A very well-made one at that. Rishabh Khatter, Business Head, The Rabbit Hole, said “During the initial days of the lockdown Sharekhan came to us for a video solution that perfectly captured the value proposition of their new brand, Espresso. Espresso, Sharekhan’s new discount broking brand has launched a new digital video film, on the premise of ‘Paise Ped Pe Nahi Ugte’, effectively highlighting Espresso’s ‘pay-only-when-you-profit-pricing model’. The Espresso ‘founding’ team, as they like to call themselves, are experienced Sharekhan hands -R.Kalyanaraman will be the Chief Customer Officer (20yrs at Sharekhan), Chandresh Khona will play the role of Product Offerings Head ( 10yrs at Sharekhan) and Rizwan Khan will be the Technology Innovation Head (18 yrs at Sharekhan) നിങ്ങളും അധികവരുമാനം നേടുന്ന കാര്യമാണോ ആലോചിക്കുന്നത്? When we started brainstorming, we concluded there was one lesson about money that was unanimously imparted by every Indian parent to their children, and that is to value every rupee, as money doesn’t grow on trees. It is as much a story of two girls and their wishes for Diwali gifts as it is of one of their parents who is unable to afford her wish. Here’s another. Having a veteran actor essay the ‘Bigal gayi?’ role helps the brand cut ice with viewers. ഹായ്, നിങ്ങള് സമയം മലയാളം വെബ്സൈറ്റ് IE11 പതിപ്പിലാണ് കാണുന്നതെന്ന് തോന്നുന്നു. Excellently made, it would probably have had even more impact with a little less of the brand in the signature. Not a Diwali film, but one that is very much in touch with the times. Danny Nathani, Chief Brand Officer, Sharekhan, said, “With this film the FoxyMoron and The Rabbit Hole teams, as well as Vibhu Puri, have done justice to our new brand launch, by giving it the required freshness, in terms of the script, the film’s look and the track. Work That Speaks | Ad Reviews | 2 to 8 Nov 2020, Work That Speaks | Top 10 Ads Video Countdown October 2020, Work That Speaks | Ad Reviews | 16 to 22 Nov 2020. We’re super grateful for the support we’ve received from Sharekhan, for trusting our vision and our process in bringing it to life,” Khatter said. It is now live on Youtube and other social media platforms and has been translated in regional languages like Gujarati, Malayalam, Bengali and Kannada as well. It can serve a much larger &required purpose. 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We’re super grateful for the support we’ve received from Sharekhan, for trusting our vision and our process in bringing it to life.”, Danny Nathani, Chief Brand Officer, Sharekhan added “With this film the FoxyMoron and The Rabbit Hole teams, as well as Vibhu Puri, have done justice to our new brand launch, by giving it the required freshness, in terms of the script, the film’s look, and the track. എഡ്ജ് , ക്രോം ബ്രൗസറുകളിലാണ് സമയം വെബ്സൈറ്റ് മികച്ച രീതിയില് പ്രവര്ത്തിക്കുന്നത്. WPP’s Prasanna Kumar joins Alibaba Group as Global Media Director, MediaMonks bags Mondelez International account, Shooting in garbage dump for #ChotuKaChildhood was a killer experience: Anupama Ramaswamy, As the Homebody Economy Grows Amidst the Pandemic, 90% Indians look to Invest in Multifunctional Furniture: Wakefit.co Survey, Allen Solly launches ‘#Reclaim2020’ campaign in the festive season, Move Over “Lipstick Effect”: Here Comes The “Eyeliner Effect”, AdLift Wins Creative Mandate for PayU India, Marico launches its newest brand “True Roots” – a disruptive innovation that delays greying of hair, THE ROAD AHEAD TRADITIONAL MARKETING- “DIGITAL MARKETING”, Toyota puts Paralympic snowboarder in the spotlight with ‘Start Your Impossible’ campaign. The ad-film is now live on Youtube and other social media platforms and has been translated into regional languages like Gujarati, Malayalam, Bengali, Kannada as well. The chosen soundtrack and visualisation help it elevate the premise to a celebration of young love. I’m so proud of The Rabbit Hole team for facing every challenge head on and figuring a solution.
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